You finish your research and develop your marketing strategies. But what happens when you are finished?
To many times businesses pigeonhole themselves by creating mediocre materials to communicate the strategic direction they have worked so hard to develop.
Research and strategy are a necessity; But, visual solutions are essential!
Congru's expertise is in taking a thought or idea and asking “What if?” By asking "What if" creative avenues begin to open and everyone begins to think of ways to effectively communicate a message, where to communicate that message, and how to communicate that message.
Asking "What If" allows you to:
- make your current materials better;
- create new pieces that are consistent within a family of materials;
- build on the equity you have already established; and
- develop materials that provide you with cost-effective solutions that allow you to reproduce materials yourself.